Books like Consumer behavior & marketing strategy by J. Paul Peter


First publish date: 2001
Authors: J. Paul Peter
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Consumer behavior & marketing strategy by J. Paul Peter

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Books similar to Consumer behavior & marketing strategy (2 similar books)

Consumer behavior by 9739263|Leon G. Schiffman book cover

πŸ“˜ Consumer behavior

This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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Consumer behavior and marketing strategy by 6569715|J. Paul Peter book cover

πŸ“˜ Consumer behavior and marketing strategy


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