Books like The Winner Effect by Ian H. Robertson


Ian H. Robertson explains how the neurochemical changes that accompany each win create a self‑sustaining cycle: success boosts dopamine, serotonin, and other neurotransmitters, sharpening attention, decision‑making and confidence while heightening competitiveness. The book traces this biology across human behavior, discussing how the winner effect can make triumph addictive and how it shapes differences in ambition, power, and gender dynamics. By unpacking the mechanisms, Robertson offers insight into why some people thrive in business and life, while others struggle to capitalize on success. Key themes include the biological basis of success, the interplay of motivation and affect, and practical implications for workplace dynamics and personal development.
First publish date: 2012
Genre: Psychology/General Psychology
Authors: Ian H. Robertson
★ ★ ★ ★ ★ 4.2 (5 community ratings)

The Winner Effect by Ian H. Robertson

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