Books like Marketing management by Henry Assael


First publish date: 1985
Authors: Henry Assael
★ ★ ★ ★ ★ 3.0 (1 community ratings)

Marketing management by Henry Assael

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Books similar to Marketing management (3 similar books)

Consumer behavior by 9739263|Leon G. Schiffman book cover

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This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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Marketing by 8333055|Henry Assael book cover

πŸ“˜ Marketing


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Marketing planning by 12658595|David Parmerlee book cover

πŸ“˜ Marketing planning


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