Books like Dealing with Darwin by Geoffrey A. Moore


In "Dealing with Darwin," Geoffrey A. Moore presents a practical framework for established companies facing the pressures of deregulation, globalization and e‑commerce. Drawing on more than a hundred real‑world examples and an in‑depth case study of Cisco Systems, the book explains how firms can choose the right innovation strategy, overcome internal inertia and differentiate themselves from competitors. Whether a company sells commodity products or customized services, the guide shows how radical commitment to innovation and evolutionary change can boost productivity and ensure long‑term survival in growth, mature or declining markets.
First publish date: 2005
Genre: Business & Economics/Business Management
Authors: Geoffrey A. Moore
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Dealing with Darwin by Geoffrey A. Moore

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