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Books like Commonsense direct marketing by Drayton Bird


First publish date: 1982
Authors: Drayton Bird
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Commonsense direct marketing by Drayton Bird

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Books similar to Commonsense direct marketing (5 similar books)

Made to stick by 7103898|Chip Heath book cover

📘 Made to stick
 by Chip Heath

Made to Stick reveals why some ideas thrive and others fade, offering six proven principles—such as the human scale, memory hooks, and curiosity gaps—to help educators, marketers, and leaders craft messages that truly resonate.

★★★★★★★★★★ 4.0 (22 ratings)
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Breakthrough advertising by 8168000|Eugene M. Schwartz book cover

📘 Breakthrough advertising
 by Eugene M. Schwartz

Great book on how to become a skilled copywriter.

★★★★★★★★★★ 4.7 (9 ratings)
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The Adweek copywriting handbook by 7247740|Joseph Sugarman book cover

📘 The Adweek copywriting handbook
 by Joseph Sugarman

A practical handbook by legendary copywriter Joe Sugarman that offers proven techniques to craft advertising copy that captivates, convinces, and drives sales.

★★★★★★★★★★ 4.0 (1 rating)
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Ogilvy on Advertising by 7212605|David Ogilvy book cover

📘 Ogilvy on Advertising
 by David Ogilvy


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Scientific Advertising by 8301982|Claude C. Hopkins book cover

📘 Scientific Advertising
 by Claude C. Hopkins

Claude C. Hopkins’s classic treatise, Scientific Advertising, distills proven advertising principles into a practical guide for students and seasoned advertisers alike.

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