Books like Light on the Subject by David Hays

Made to Stick reveals why some ideas thrive and others fade, offering six proven principles—such as the human scale, memory hooks, and curiosity gaps—to help educators, marketers, and leaders craft messages that truly resonate.

Learn how to create compelling, visually engaging PowerPoint presentations that communicate ideas effectively and efficiently.

Learn Steve Jobs‑style storytelling and presentation techniques with Carmine Gallo’s step‑by‑step guide, uncovering the operating system behind his compelling, audience‑captivating talks.

Photographic lighting is a topic that will never go out of style, no matter how sophisticated cameras and other technology get. Even with the most high-tech gear, photographers still need to put a lot of thought and vision into lighting their photographs in order to get great results. This key skill has the power to dramatically and quickly improve photographs. Light: Science & Magic provides you with a comprehensive theory of the nature and principles of light, with examples and instructions for practical application. Featuring photographs, diagrams, and step-by-step instructions, this book speaks to photographers of varying levels. It provides invaluable information on how to light the most difficult subjects, such as surfaces, metal, glass, liquids, extremes (black-on-black and white-on-white), and portraits. This new edition includes: All new chapter titled "Setting Up Your First Studio"; A revamped and expanded chapter 8, "Making Portraits"; New appendix of reliable photo gear sources; Over 100 new photographs and informational sidebars; Updated information about advances in flash equipment, LED panels, and fluorescent lights. Styles of lighting continue to change, but the nature of light will always remain the same. Once photographers understand the basic physics of lighting, they can apply that knowledge to a broad range of photographic styles. - Back cover.