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Books like The myths of creativity by David Burkus


"The Myths of Creativity" challenges the traditional view of creativity as a mysterious, divinely inspired gift reserved for a chosen few. Drawing on the latest research into creative individuals and firms, David Burkus reveals how creativity is a skill that can be nurtured. He identifies and debunks ten common myths—such as the Eureka, Lone Creator, Incentive, and Brainstorming myths—that create barriers to innovation. The book explains why some moments spark insight while others remain blank, what makes people more or less creative, and how organizations can generate more of the flashes that lead to new ideas, projects, processes, and programs. It is a practical, evidence‑based handbook for anyone who needs to overcome excuses and harness creativity on demand in business settings.
First publish date: 2014
Genre: Business & Economics/Business Management
Authors: David Burkus
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The myths of creativity by David Burkus

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