John Howkins, born in 1943 in Southampton, England, is a renowned British author and economist known for his insights into the creative economy. With a distinguished career spanning journalism, consultancy, and academia, Howkins has significantly influenced the understanding of creativity and innovation's role in modern economic development.
Britain makes more money from music than from its car industry. In the United States the core copyright industries achieved foreign sales and exports of $60.18 billion - a figure which surpasses, for the first time, every other export sector, including automobiles, agriculture and aircraft. Howkins sets out to explore how we can harness creativity and the industry it sustains to our common interests. This book is not about information and the information society. It is about more basic matters, what we humans want and what we are good at.
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