Books like Advertising management by David A. Aaker


First publish date: 1975
Authors: David A. Aaker
★ ★ ★ ★ ★ 0.0 (0 community ratings)

Advertising management by David A. Aaker

How are these books recommended?

The books recommended for Advertising management by David A. Aaker are shaped by reader interaction. Votes on how closely books relate, user ratings, and community comments all help refine these recommendations and highlight books readers genuinely find similar in theme, ideas, and overall reading experience.


Have you read any of these books?
Your votes, ratings, and comments help improve recommendations and make it easier for other readers to discover books they’ll enjoy.

Books similar to Advertising management (9 similar books)

Advertising management by 6956112|Jaishri Jethwaney book cover

πŸ“˜ Advertising management


β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 1.0 (1 rating)
Similar? ✓ Yes 0 ✗ No 0
Advertising procedure by 13480974|Otto Kleppner book cover

πŸ“˜ Advertising procedure


β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Brand new justice by 5199068|Simon Anholt book cover

πŸ“˜ Brand new justice

Explore how nation branding and international brand strategy can accelerate economic growth in emerging markets, with real‑world case studies and guidance for businesses and governments.

β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Advertising and promotion management by 6524913|John R. Rossiter book cover

πŸ“˜ Advertising and promotion management


β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Promotional strategy by 10265434|James F. Engel book cover

πŸ“˜ Promotional strategy


β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Crisis Communications by 8827644|Kathleen Fearn-Banks book cover

πŸ“˜ Crisis Communications


β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Aaker on branding by 12199310|David A. Aaker book cover

πŸ“˜ Aaker on branding


β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
The advertising book by 10335918|Hugh Oram book cover

πŸ“˜ The advertising book
 by Hugh Oram


β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Aaker on Branding by 12144315|David Aaker book cover

πŸ“˜ Aaker on Branding


β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜…β˜… 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0

Some Other Similar Books

Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch & Belch
Marketing Communications: An Integrated Approach by Philip J. Kitchen, Patrick De Pelsmacker
The Advertising Mix: Principles and Practice by William F. Arens
Consumer Behavior and Marketing Strategy by Peter P. Zinkhan
Advertising Management: Planning, Decision Making & Control by R.B. Patel
Advertising Creativity: Principles & Practice by Tom R. Burrell
Public Relations and Advertising by Richard J. Lutz
Digital Marketing: Strategy, Implementation and Practice by Dave Chaffey, Fiona Ellis-Chadwick

Have a similar book in mind? Let others know!

Please login to submit books!