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Books like Promotional strategy by James F. Engel


First publish date: 1967
Authors: James F. Engel
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Promotional strategy by James F. Engel

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Books similar to Promotional strategy (7 similar books)

Consumer behavior by 9739263|Leon G. Schiffman book cover

📘 Consumer behavior
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This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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Building Strong Brands by 6532473|David A. Aaker book cover

📘 Building Strong Brands
 by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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Strategic Integrated Marketing Communications by 9678947|Larry Percy book cover

📘 Strategic Integrated Marketing Communications
 by Larry Percy


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Marketing for dummies by 6739668|Alexander Hiam book cover

📘 Marketing for dummies
 by Alexander Hiam

Discover essential marketing concepts and modern strategies in "Marketing for Dummies," 3rd Edition, designed to help you promote products, build customer awareness, and grow sales using proven techniques and online tools.

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Advertising and promotion management by 6524913|John R. Rossiter book cover

📘 Advertising and promotion management
 by John R. Rossiter


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The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
 by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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Total Branding by Design by 7588613|Paul Southgate book cover

📘 Total Branding by Design
 by Paul Southgate


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Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch and Belch
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