Books like Microstyle by Christopher Johnson


A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
First publish date: 2011
Subjects: Rhetoric, Style, English language, Composition and exercises, English language, rhetoric
Authors: Christopher Johnson
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Microstyle by Christopher Johnson

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Books similar to Microstyle (14 similar books)

On Writing Well by 167548|William Zinsser book cover

πŸ“˜ On Writing Well

In addition to exploring the techniques of nonfiction writing, Zinsser discusses sexism in writing, jargon, and psychological writing blocks.

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The Elements of Style by 6917322|William Strunk, Jr. book cover

πŸ“˜ The Elements of Style

You know the authors' names. You recognize the title. You've probably used this book yourself. And now The Elements of Style-the most widely read and employed English style manual-is available in a specially bound 50th Anniversary Edition that offers the title's vast audience an opportunity to own a more durable and elegantly bound edition of this time-tested classic. Offering the same content as the Fourth Edition, revised in 1999, the new casebound 50th Anniversary Edition includes a brief overview of the book's illustrious history. Used extensively by individual writers as well as high school and college students of writing, it has conveyed the principles of English style to millions of readers. This new deluxe edition makes the perfect gift for writers of any age and ability level.

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Bird by Bird by 7364146|Anne Lamott book cover

πŸ“˜ Bird by Bird

Anne Lamott gives her perspective on the art and work of writing. The title comes from a family story when her brother had to complete a report on birds. He put it off until the last minute and was overwhelmed. Her father counseled him saying they would take it, "Bird by bird, buddy. Just take it bird by bird."

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Metaphors We Live By by 6676611|George Lakoff book cover

πŸ“˜ Metaphors We Live By

Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"--Metaphors that can shape our perceptions and actions without our ever noticing them. --from publisher description.

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Storytelling with Data by 11746928|Cole Nussbaumer Knaflic book cover

πŸ“˜ Storytelling with Data

xiii, 267 pages : 24 cm

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On the art of writing by 11322523|Arthur Quiller-Couch book cover

πŸ“˜ On the art of writing

A series of lectures delivered at the University of Cambridge in 1913 and 1914, according to the Preface the text is pretty close to unchanged from the text of the lectures. The twelve chapters are entitled: - Inaugural - The Practice of Writing - On the Difference between Verse and Prose - On the Capital Difficulty of Verse - Interlude: On Jargon - On the Capital Difficulty of Prose - Some Principles Reaffirmed - On the Lineage of English Literature 1 - On the Lineage of English Literature 2 - English Literature in Our Universities 1 - English Literature in Our Universities 2 - On Style There is also an Index.

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The Sense of Style by 7291571|Steven Pinker book cover

πŸ“˜ The Sense of Style

A guide to writing English informed by recent scholarship (linguistics, cognative science, and such like).

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Writing Tools by 6921315|Roy Peter Clark book cover

πŸ“˜ Writing Tools

One of America 's most influential writing teachers offers a toolbox from which writers of all kinds can draw practical inspiration."Writing is a craft you can learn," says Roy Peter Clark. "You need tools, not rules." His book distills decades of experience into 50 tools that will help any writer become more fluent and effective. WRITING TOOLS covers everything from the most basic ("Tool 5: Watch those adverbs") to the more complex ("Tool 34: Turn your notebook into a camera") and provides more than 200 examples from literature and journalism to illustrate the concepts. For students, aspiring novelists, and writers of memos, e-mails, PowerPoint presentations, and love letters, here are 50 indispensable, memorable, and usable tools. "Pull out a favorite novel or short story, and read it with the guidance of Clark 's ideas. . . . Readers will find new worlds in familiar places. And writers will be inspired to pick up their pens." -Boston Globe"For all the aspiring writers out there-whether you're writing a novel or a technical report-a respected scholar pulls back the curtain on the art." -Atlanta Journal-Constitution"This is a useful tool for writers at all levels of experience, and it's entertainingly written, with plenty of helpful examples." -Booklist

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Spunk & Bite by 8834336|Arthur Plotnik book cover

πŸ“˜ Spunk & Bite


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Stylized by 8323157|Mark Garvey book cover

πŸ“˜ Stylized


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Writing with Style by 7481587|John R. Trimble book cover

πŸ“˜ Writing with Style

Writing guidelines and stylistic techniques

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Clear and simple as the truth by 10109526|Francis-Noël Thomas book cover

πŸ“˜ Clear and simple as the truth

Everyone talks about style, but no one explains it. The authors of this book do; and in doing so, they provoke the reader to consider style, not as an elegant accessory of effective prose, but as its very heart. At a time when writing skills have virtually disappeared, what can be done? If only people learned the principles of verbal correctness, the essential rules, wouldn't good prose simply fall into place? Thomas and Turner say no. Attending to rules of grammar, sense, and sentence structure will no more lead to effective prose than knowing the mechanics of a golf swing will lead to a hole-in-one. Furthermore, ten-step programs to better writing exacerbate the problem by failing to recognize, as Thomas and Turner point out, that there are many styles with different standards. In the first half of Clear and Simple, the authors introduce a range of styles - reflexive, practical, plain, contemplative, romantic, prophetic, and others - contrasting them to classic style. Its principles are simple: The writer adopts the pose that the motive is truth, the purpose is presentation, the reader is an intellectual equal, and the occasion is informal. Classic style is at home in everything from business memos to personal letters, from magazine articles to university writing. The second half of the book is a tour of examples - the exquisite and the execrable - showing what has worked and what hasn't. Classic prose is found everywhere: from Thomas Jefferson to Junichiro Tanizaki, from Mark Twain to the observations of an undergraduate. Here are many fine performances in classic style, each clear and simple as the truth.

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How to Speak and Write Correctly by 7226452|Joseph Devlin book cover

πŸ“˜ How to Speak and Write Correctly

In the preparation of this little work the writer has kept one end in view, viz.: To make it serviceable for those for whom it is intended, that is, for those who have neither the time nor the opportunity, the learning nor the inclination, to peruse elaborate and abstruse treatises on Rhetoric, Grammar, and Composition. To them such works are as gold enclosed in chests of steel and locked beyond power of opening. This book has no pretension about it whatever, - it is neither a Manual of Rhetoric, expatiating on the dogmas of style, nor a Grammar full of arbitrary rules and exceptions. It is merely an effort to help ordinary, everyday people to express themselves in ordinary, everyday language, in a proper manner. Some broad rules are laid down, the observance of which will enable the reader to keep within the pale of propriety in oral and written language. Many idiomatic words and expressions, peculiar to the language, have been given, besides which a number of the common mistakes and pitfalls have been placed before the reader so that he may know and avoid them.The writer has to acknowledge his indebtedness to no one in particular, but to all in general who have ever written on the subject.The little book goes forth - a finger-post on the road of language pointing in the right direction. It is hoped that they who go according to its index will arrive at the goal of correct speaking and writing.

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Understanding style by 8347717|Joseph Glaser book cover

πŸ“˜ Understanding style


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Some Other Similar Books

The Elements of Style by William Strunk Jr. and E.B. White
The Chicago Guide to Writing About Numbers by Jane E. Miller

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