Books like Principles of service marketing and management by Christopher H. Lovelock


First publish date: 1999
Authors: Christopher H. Lovelock
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Principles of service marketing and management by Christopher H. Lovelock

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Books similar to Principles of service marketing and management (6 similar books)

Principles of Services Marketing by 9631621|Adrian Palmer book cover

πŸ“˜ Principles of Services Marketing

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

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Services Marketing by 6742580|Christopher H. Lovelock book cover

πŸ“˜ Services Marketing


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Services Marketing by 6925918|Christopher Lovelock book cover

πŸ“˜ Services Marketing


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Services Marketing Interactive Approach by 2531978|Raymond P. Fisk book cover

πŸ“˜ Services Marketing Interactive Approach


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Essentials of Services Marketing by 4871633|Jochen Wirtz book cover

πŸ“˜ Essentials of Services Marketing


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Services marketing by 8840564|Valarie A. Zeithaml book cover

πŸ“˜ Services marketing


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Some Other Similar Books

Services Marketing: Integrating Customer Focus Across the Firm by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Service Marketing: People, Technology, Strategy by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Marketing of Services by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Services Marketing: Text and Cases by Bo Edvardsson, Tore Strandvik, Martin Holst
Service Management and Marketing by Alan Wilson
Managing Service Quality by S. Ramdas
Service Innovation: How to Go from Customer Needs to Breakthrough Services by Richard Normann, Rafael Ramirez
The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions by Robert F. Lusch, Stephen L. Vargo
Building a Service Management System by John G. Mulcahy

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