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Books like Services Marketing by Christopher Lovelock


First publish date: July 25, 2000
Authors: Christopher Lovelock
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Services Marketing by Christopher Lovelock

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Books similar to Services Marketing (8 similar books)

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Building Strong Brands by 6532473|David A. Aaker book cover

📘 Building Strong Brands
 by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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Services Marketing by 6742580|Christopher H. Lovelock book cover

📘 Services Marketing
 by Christopher H. Lovelock


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Selling Your Services by 6332069|Robert W. Bly book cover

📘 Selling Your Services
 by Robert W. Bly


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Marketing your services by 70676|Anthony O. Putman book cover

📘 Marketing your services
 by Anthony O. Putman


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Services Marketing Interactive Approach by 2531978|Raymond P. Fisk book cover

📘 Services Marketing Interactive Approach
 by Raymond P. Fisk


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Principles of service marketing and management by 6742580|Christopher H. Lovelock book cover

📘 Principles of service marketing and management
 by Christopher H. Lovelock


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Some Other Similar Books

Services Marketing: People, Technology, Strategy by Valarie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler
Retail Management: A Strategic Approach by Barry R. Berman and Joel R. Evans

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