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Books like Principles of marketing by Charles W. Lamb


First publish date: 1992
Authors: Charles W. Lamb
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Principles of marketing by Charles W. Lamb

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Books similar to Principles of marketing (8 similar books)

Consumer behavior by 9739263|Leon G. Schiffman book cover

📘 Consumer behavior
 by Leon G. Schiffman

This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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Digital Marketing by 11851486|Dave Chaffey book cover

📘 Digital Marketing
 by Dave Chaffey


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Principles of Marketing (17th Edition) by 6496546|Philip Kotler book cover

📘 Principles of Marketing (17th Edition)
 by Philip Kotler


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Marketing by 8278973|Charles W. Lamb book cover

📘 Marketing
 by Charles W. Lamb


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Essentials of Marketing by 8278973|Charles W. Lamb book cover

📘 Essentials of Marketing
 by Charles W. Lamb


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Mktg by 7020313|Carl McDaniel book cover

📘 Mktg
 by Carl McDaniel


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Principle Marketing by 6947274|Kotler book cover

📘 Principle Marketing
 by Kotler


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Marketing planning by 12658595|David Parmerlee book cover

📘 Marketing planning
 by David Parmerlee


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Some Other Similar Books

Marketing Principles by Naresh K. Malhotra
Strategic Marketing by O. C. Ferrell
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Services Marketing: People, Technology, Strategy by Valarie A. Zeithaml
Marketing Theory: A Student’s Guide by Michael J. Baker

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