Books like Overdeliver by Brian Kurtz

Made to Stick reveals why some ideas thrive and others fade, offering six proven principles—such as the human scale, memory hooks, and curiosity gaps—to help educators, marketers, and leaders craft messages that truly resonate.

Simon Sinek’s Start with Why explores how leaders and organizations that answer the fundamental question of purpose drive lasting success.

From celebrity to legend: Donald Trump’s untold story.

Get heard and not ignored by your costumers

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

The Ultimate Sales Machine teaches managers to focus on twelve essential business improvement areas, each practiced with disciplined consistency to boost management, marketing, and sales performance.

142 p. : 18 cm. --

"The business world is moving away from "belly to belly" interactions and traditional advertising. The Conversion Code is a step-by-step blueprint for capturing Internet leads, converting them into appointments and closing prospects into sales. It will teach readers to generate thousands of leads from social media and turn those into closed sales. Much of the sales and marketing advice of yesterday does not apply today's techsavvy, mobilefirst, social media addicted consumers. Instead, companies are being forced to engage with their prospective customer's first online; using social media, mobile apps, blogs and live chat, before ever meeting in-person. No matter what product the company is selling or what industry the company is in, reading this book will increase volume and quality of Internet leads and closed sales."--

"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--