Books like Co-Opetition by Barry J. Nalebuff

Name: Co-Opetition
Author: Barry J. Nalebuff

Co-Opetition applies game theory principles to business strategy, exploring the classic paradox between competition and cooperation and demonstrating how they can be complementary forces in the marketplace. The book profiles major companies—Coca‑Cola, Pepsi, Nutrasweet, Nintendo, and General Motors—to illustrate these concepts in practice, offering insights into strategic planning and cooperative behavior for executives and managers.

First publish date: 1996

Genre: Business & Economics/Business Management

Authors: Barry J. Nalebuff

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