Books like Small business marketing for dummies by Barbara Findlay Schenck

Learn how to expand brand reach, acquire and monetize customers, and boost audience engagement with proven digital marketing strategies and tactics.

Attention-grabbing, money-saving ideas…Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth "buzz;" internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.• Written by a pair of expert authors• Includes dozens of effective, practical, money-saving ideas

A practical guide offering 282 proven marketing and sales techniques designed to uncover hidden revenue opportunities and accelerate profit growth for small businesses.

Make your business stand out without the cost of advertising!The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.Marketing Without Advertising teaches small business owners practical strategies to:encourage customers to spread the good word about your businessattract new customers and gain their trustturn dissatisfied customers into loyal supporterslist your products or services widely and inexpensivelyplan marketing events that will keep customers involvedencourage the media to comment positively on your businessThe 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.