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Books like Marketing For Dummies by Jeanette McMurtry


First publish date: 2017
Authors: Jeanette McMurtry
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Marketing For Dummies by Jeanette McMurtry

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Books similar to Marketing For Dummies (12 similar books)

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A practical, jargon‑free guide that explains how brands create customer loyalty, with step‑by‑step advice on crafting logos, taglines, positioning, advertising, and protecting your brand for any size business.

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This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.

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