Books like The Marketing Plan Handbook by Alexander Chernev


First publish date: 2011
Authors: Alexander Chernev
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The Marketing Plan Handbook by Alexander Chernev

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Books similar to The Marketing Plan Handbook (5 similar books)

Blue ocean strategy by 7424518|W. Chan Kim book cover

πŸ“˜ Blue ocean strategy

Blue Ocean Strategy explains how companies can create uncontested market space and make competition irrelevant through innovative value creation.

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The Marketing Plan Handbook, 5th Edition by 7332528|Alexander Chernev book cover

πŸ“˜ The Marketing Plan Handbook, 5th Edition


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Digital Marketing Excellence by 11851486|Dave Chaffey book cover

πŸ“˜ Digital Marketing Excellence


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The new rules of marketing and PR by 4625352|David Meerman Scott book cover

πŸ“˜ The new rules of marketing and PR

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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The Marketing Plan Handbook, 6th Edition by 7332528|Alexander Chernev book cover

πŸ“˜ The Marketing Plan Handbook, 6th Edition


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Some Other Similar Books

Marketing Strategy: A Decision-Focused Approach by Orville C. Walker Jr. and John W. Mullins
Strategic Marketing Planning by Gordon W. Fuller
Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Effective Marketing Plans: How to Develop a Marketing Plan by G. S. Davis

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