Books like Step-by-step SEO basics by Williams, Richard N. (Journalist)

Earn persistent search visibility with evidence‑based tactics and deep insights from leading experts. Learn how search engines work, devise, launch, and measure effective SEO campaigns, and build a skilled team ready for the industry’s future.

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including: - Analyzing your competition. - Researching and analyzing keywords. - Developing your link building skills. - Setting up blogs and communities. - Using Google Analytics. - Networking with Facebook and MySpace. - Boosting traffic with Digg and Stumble. - UponSetting up pay-per-click campaigns. - Discovering ways to monetize Web traffic. - Installing valuable SEO plug-ins - Extra Apply It"Apply It" and "Extra" sidebars highlight useful tips - High-resolution screen shots demonstrate each task - Succinct explanations walk you through step by step - Two-page lessons break big topics into bite-sized modules

A practical guide that teaches business owners how to build, promote, and measure SEO‑friendly websites, covering keyword strategy, design, content, linking, analytics, international SEO, and search marketing—with a $25 Google AdWords credit.

A review of the changes Google implemented to its search algorithms beginning in 2011 with Panda, and with Penguin in 2012, and the strategies and recommendations for how to ensure the ranking of your website remains high in light of these changes.