Books like Advertising by Wells, William
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Books similar to Advertising (7 similar books)
Some Other Similar Books
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan HeathThe Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
Advertising Age (Various Issues) by Advertising Age Editorial Staff