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Books like Consumer behavior by Wayne D. Hoyer


First publish date: 2003
Authors: Wayne D. Hoyer
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Consumer behavior by Wayne D. Hoyer

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Books similar to Consumer behavior (10 similar books)

Consumer behavior by 9739263|Leon G. Schiffman book cover

📘 Consumer behavior
 by Leon G. Schiffman

This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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Books like Consumer behavior
Consumer Behaviour by 6942194|Leslie Lazar Kanuk book cover

📘 Consumer Behaviour
 by Leslie Lazar Kanuk


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Books like Consumer Behaviour
Consumer behavior [by] James F. Engel, David T. Kollat [and] Roger D. Blackwell by 10265434|James F. Engel book cover

📘 Consumer behavior [by] James F. Engel, David T. Kollat [and] Roger D. Blackwell
 by James F. Engel


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Books like Consumer behavior [by] James F. Engel, David T. Kollat [and] Roger D. Blackwell
The psychology of attitudes and attitude change by 11163171|Gregory R. Maio book cover

📘 The psychology of attitudes and attitude change
 by Gregory R. Maio


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Books like The psychology of attitudes and attitude change
Consumer behavior by 8169650|John C. Mowen book cover

📘 Consumer behavior
 by John C. Mowen


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Books like Consumer behavior
Consumer psychology by 11467799|Cathrine V. Jansson-Boyd book cover

📘 Consumer psychology
 by Cathrine V. Jansson-Boyd


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Books like Consumer psychology
Consumer Behavior by 7126473|Todd Donavan book cover

📘 Consumer Behavior
 by Todd Donavan


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Books like Consumer Behavior
Consumer behaviour by 7362263|Gordon R. Foxall book cover

📘 Consumer behaviour
 by Gordon R. Foxall


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Books like Consumer behaviour
Consumer behaviour by 8216689|Robert East book cover

📘 Consumer behaviour
 by Robert East


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Books like Consumer behaviour
Consumer behaviour by 13462131|Cathy M. Neal book cover

📘 Consumer behaviour
 by Cathy M. Neal

Marketing professionals and the broader business community recognise that the focus of business strategy must be on the consumer. This book presents the fundamental concepts in a contemporary context that encourages the development of decision-making and problem-solving skills. Applying these skills is critical for the assessment of buyer behaviour and the creation of superior marketing strategies. The book provides an extensive range of Asia Pacific case studies, broad coverage of the Internet and communication technologies, and meaningful student and instructor support.

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Books like Consumer behaviour

Some Other Similar Books

Consumer Behavior: Buying, Having, and Being by Michael R. Solomon
Consumer Behavior and Marketing Strategy by Jie Zhang
Consumer Behavior: Concepts and Applications by M.J. Sheth, David M. Gardner, and Rajendra S. Sisodia
The Consumer Behavior Book by Wendy Lomax
Consumer Behavior in Action by Russell W. Belk
Consumer Behavior: Building Marketing Strategy by Loudon and Della Bitta
Insights from Behavioral Economics by Dan Ariely

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