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Books like Consumer behavior by John C. Mowen


First publish date: 1987
Authors: John C. Mowen
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Consumer behavior by John C. Mowen

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Books similar to Consumer behavior (8 similar books)

Consumer Behaviour by 6942194|Leslie Lazar Kanuk book cover

📘 Consumer Behaviour
 by Leslie Lazar Kanuk


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Books like Consumer Behaviour
The theory of buyer behavior by 11023417|Howard, John A. book cover

📘 The theory of buyer behavior
 by Howard, John A.


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Understanding consumer behavior by 6569715|J. Paul Peter book cover

📘 Understanding consumer behavior
 by J. Paul Peter


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Consumer behavior by 9787641|Wayne D. Hoyer book cover

📘 Consumer behavior
 by Wayne D. Hoyer


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Books like Consumer behavior
Commodify your dissent by 11620347|Editors - Thomas Frank, Matt Weiland book cover

📘 Commodify your dissent
 by Editors - Thomas Frank, Matt Weiland

A critique of consumer culture through essays on corporations, marketing, and popular culture in America's 1990s and 2000s.

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Books like Commodify your dissent
Consumer Behavior by 7126473|Todd Donavan book cover

📘 Consumer Behavior
 by Todd Donavan


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Books like Consumer Behavior
Consumer behaviour by 8216689|Robert East book cover

📘 Consumer behaviour
 by Robert East


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Books like Consumer behaviour
Consumer behaviour by 13462131|Cathy M. Neal book cover

📘 Consumer behaviour
 by Cathy M. Neal

Marketing professionals and the broader business community recognise that the focus of business strategy must be on the consumer. This book presents the fundamental concepts in a contemporary context that encourages the development of decision-making and problem-solving skills. Applying these skills is critical for the assessment of buyer behaviour and the creation of superior marketing strategies. The book provides an extensive range of Asia Pacific case studies, broad coverage of the Internet and communication technologies, and meaningful student and instructor support.

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Books like Consumer behaviour

Some Other Similar Books

Consumer Behavior: Buying, Having, and Being by Michael R. Solomon
Consumer Behavior and Brand Management by D. Sudhakara Reddy
Consumer Psychology by Wayne D. Hoyer, Deborah J. MacInnis, and Rajeev Doherty
The Psychology of Consumer Behavior by Brian R. Little
Consumer Behavior: Influence of Culture, Subculture, and Social Class in Consumer Decision Making by Amarendra Mishra
Customer Behavior by V. Kumar and Werner Reinartz
Advertising and Consumer Psychology by Keith Dolan
Behavioral Economics and Consumer Psychology by Daniel W. O'Guinn, Chris Steinmetz

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