Books like Customer relationship management by V. Kumar
First publish date: 2006
Authors: V. Kumar
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Books similar to Customer relationship management (9 similar books)
This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.
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Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond. Barton Goldenberg,the field's #1 expert, offers a proven, four-step methodology for succeeding with Social CRM work in any B2B, B2C, or B2B2C organization. You'll learn how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today's leading social platforms. Goldenberg shows how to: * Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond * Integrate this information into expanded customer profiles * Use these profiles to personalize customer service, marketing messages, and sales offers far more effectively Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you've deployed it. You'll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM - and the fast-changing customer tomorrow's systems must serve. For all executive decision-makers, managers, and implementers who are involved in, planning, or considering Social CRM initiatives.
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Some Other Similar Books
Customer Relationship Management: Concepts and Tools by Roger J. Baran, Robert J. GalkaCRM at the Crossroads by Jane Wu
Customer Relationship Management: Creating Effective Customer Engagement in the Era of Digital Transformation by V. Kumar, Werner Reinartz
The Customer Centric Mindset: How to Win in the Digital Age by Don Peppers, Martha Rogers
Strategic Customer Management: Improving Firm Performance Through Customer Value by Kumar V., Reinartz V.
Customer Experience Management Field Manual by Scott A. R. Williams
Data-Driven Customer Experience Management by Tennyson T. Ng
Customer Relationship Management: Fundamentals and Applications by Jagdish N. Sheth, Rajiv Lal
Digital Customer Service: Transforming Customer Relationships by Paul R. Gillin
The New Science of Customer Relationships by Jeffrey S. McCarthy
Managing Customer Relationships: A Strategic Framework by Don Peppers, Martha Rogers
Customer Relationship Management: Concepts and Technologies by Kenneth C. Laudon, Carol Guercio Traver
The Customer-Centered Enterprise: How to Thrive in an Unpredictable Economy by John F. Heywood
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery
CRM at the Crossroads: The Cyberfone Saga by Sebastien Croft, Rajendra K. Srivastava
Customer Experience Management: How to Design, Measure, and Improve Customer Experience in Your Business by Harvey H. Meyer
Handbook of Customer Relationship Management by Michael J. Stankiewicz
Customer Relationship Management: An Integrated Approach by Joël A. C. H. H. W. Bulté
Customer Management and CRM by Francis Buttle
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