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Books like Bundle by Thomas O'Guinn


First publish date: 2014
Authors: Thomas O'Guinn
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Bundle by Thomas O'Guinn

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Books similar to Bundle (11 similar books)

Building Strong Brands by 6532473|David A. Aaker book cover

📘 Building Strong Brands
 by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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Managing brand equity by 6532473|David A. Aaker book cover

📘 Managing brand equity
 by David A. Aaker


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Bundle by 8803001|Darla Ferris Miller book cover

📘 Bundle
 by Darla Ferris Miller


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Bundle by 7067796|Susan C. Whiston book cover

📘 Bundle
 by Susan C. Whiston


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Bundle by 6500242|Stephen L. Herman book cover

📘 Bundle
 by Stephen L. Herman


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Bundle by 5603857|John Mauk book cover

📘 Bundle
 by John Mauk


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Bundle by 7547713|James Stewart book cover

📘 Bundle
 by James Stewart


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The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
 by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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Bundle by 7040648|Roxy Peck book cover

📘 Bundle
 by Roxy Peck


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Bundle by 12044350|Frederick A. Bettelheim book cover

📘 Bundle
 by Frederick A. Bettelheim


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Bundle by 7040556|Allan C. Ornstein book cover

📘 Bundle
 by Allan C. Ornstein


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Some Other Similar Books

Brand Immortality: How Brands Can Live Long and Prosper by Bailey, W. James
Positioning: The Battle for Your Mind by Al Ries and Jack Trout
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
Kellogg on Branding: The Marketing Faculty of Kellogg School of Management by Alice M. Tybout and Tim Calkins
Digital Branding: A Complete Guide to Building, Managing, and Growing Your Brand Online by Daniel Rowles
The end of branding: How to build great brands in a digital age by Paul Temporal
Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger

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