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Books like Power branding by Susanto, A. B.


First publish date: 2004
Authors: Susanto, A. B.
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Power branding by Susanto, A. B.

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Books similar to Power branding (2 similar books)

The brand gap by 2588127|Marty Neumeier book cover

📘 The brand gap
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Marty Neumeier’s The Brand Gap offers a concise, boardroom‑oriented framework that connects brand strategy to execution through five core disciplines.

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Building Strong Brands by 6532473|David A. Aaker book cover

📘 Building Strong Brands
 by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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Building Brand Identity by David A. Aaker
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Branding in the Digital Age by Marty Neumeier
Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger

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