Books like Why Motivating People Doesn't Work ... and What Does by Susan Fowler

Name: Why Motivating People Doesn't Work ... and What Does
Author: Susan Fowler

📘 Why Motivating People Doesn't Work ... and What Does by Susan Fowler

Drawing on contemporary psychology research, Susan Fowler argues that conventional carrot‑and‑stick approaches are ineffective because they tap only superficial, short‑term motivation. Instead, she offers a tested framework that encourages leaders to move beyond external rewards and help employees satisfy their core psychological needs of autonomy, relatedness, and competence. Fowler illustrates her concepts with real‑world examples from organizations such as Microsoft, CVS, NASA, and sports figures like Phil Jackson and Billy Beane, demonstrating how the Optimal Motivation process can increase productivity, engagement, and a deep sense of purpose.

First publish date: 2014

Genre: Business & Economics/Business Management

Authors: Susan Fowler

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