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Books like B2B marketing by Steve Minett


First publish date: 2001
Authors: Steve Minett
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B2B marketing by Steve Minett

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Books similar to B2B marketing (9 similar books)

Hacking growth by 7268813|Sean Ellis book cover

📘 Hacking growth
 by Sean Ellis

A practical guide that applies lean startup principles to marketing, teaching teams how to grow customers rapidly through focused, data‑driven experiments.

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The Challenger sale by 7182933|Matthew Dixon book cover

📘 The Challenger sale
 by Matthew Dixon

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

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Business marketing management by 8380339|Michael D. Hutt book cover

📘 Business marketing management
 by Michael D. Hutt


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Business-to-Business Marketing by 5198105|Ross Brennan book cover

📘 Business-to-Business Marketing
 by Ross Brennan


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Business to business marketing by 11159329|Robert P. Vitale book cover

📘 Business to business marketing
 by Robert P. Vitale

A hands‑on guide that equips students with little marketing background to master concepts of business‑to‑business and industrial marketing.

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The complete guide to B2B marketing by 11949490|Kim Ann King book cover

📘 The complete guide to B2B marketing
 by Kim Ann King

Today, B2B marketers must excel across all areas, from messaging to demand generation to sales team enablement. New technologies and techniques make excellence possible. This book makes it real. Top B2B marketer Kim Ann King will help you profit from cutting-edge B2B analytics, experimentation and optimization, marketing automation, targeting and personalization, and more. Drawing on decades of experience at pioneers such as SiteSpect, Akamai, and Open Market, she helps you assess fast-changing customers...choose your best tools and options...build a more agile, strategy-driven plan...hire the right team...drive more value from experimentation...accurately estimate spend and ROI.

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The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
 by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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Business marketing by 6596482|F. Robert Dwyer book cover

📘 Business marketing
 by F. Robert Dwyer


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B2B Marketing Guide by 870077|Loura Piatt book cover

📘 B2B Marketing Guide
 by Loura Piatt


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Some Other Similar Books

The B2B Social Media Book by Kip Bodnar and Jeffrey L. Cohen
Account-Based Marketing: How to Target and Engage the Right Accounts by Sangram Vajre
Content Marketing for Business-to-Business Companies by Michael Brenner
Aligned to Achieve by Ruth C. Bolton and Katherine N. Lemon
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online by Brian Halligan and Dharmesh Shah

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