Books like Digital marketing strategy by Simon Kingsnorth

Learn how to expand brand reach, acquire and monetize customers, and boost audience engagement with proven digital marketing strategies and tactics.

"From 2009 to 2010, digital advertising spend rose 10%, and print advertising spend dropped 25%. Digital accounted for 8% of worldwide advertising spend in 2010 and is projected to reach 20% by 2014. The pioneers featured in this book have had a direct impact on these types of changes in the marketing and advertising industry. Pioneers of Digital discusses the individuals who have fundamentally altered the way advertising, marketing and communications industries operate. Springer and Carson include cases featuring the minds that developed Kinect for Xbox 360, Dove's "Real Beauty" campaign and Artists Without a Label, a free digital music distribution service for independent artists. Their stories explain how digital advertising can be best integrated with other advertising media and show the best approaches for different types of online promotion. Covering the characteristics and strengths of digital advertising media, Pioneers of Digital provides unique insights and advice for readers interested in commercial online thinking"-- "Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have defined digital formats and campaigns, revealing the stories behind the groundbreaking ideas and creative ingenuity that have shaped the digital world. The pioneers profiled in the book come from the seemingly unrelated fields of design, gaming, music, journalism, branding, search and social networking but they were the first to realize the potential of the digital technologies they used. Moving across the globe from the USA to the UK, China, India and New Zealand, and involving organizations such as Apple, Coca Cola, Ogilvy, Publicis and Google, Pioneers of Digital provides unique insights and advice for anyone interested in commercial online thinking"--

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

Everyone is interested in making money from the internet, and this book shows you how. Making Money Online takes you step by step through the process of building an online profile, finding fans, creating products, and making sales. From the basics of getting started, through deciding what to specialize in, to finding and keeping followers, you will find inspiring case studies and useful resources in every chapter. Antonia Chitty and Erica Douglas are successful authors and entrepreneurs. In this book they share their own experiences and those of other online business owners. If you have had enough of floundering or failing to make money online and want a serious income this book will show you how. Whether you need to earn a few pounds in your spare time to boost your budget or to make a full-time living online, this is the book for you.

Marketing your business through social media isn't an option these days, it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more, Offers tips for showcasing your company with a customized Facebook business page, Presents step-by-step guidance for setting up a social media marketing campaign, Shows you how to use analytics to assess the success of your social media campaign. If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.