Books like BRAND IDENTITY by Sheldon Leonard

Made to Stick reveals why some ideas thrive and others fade, offering six proven principles—such as the human scale, memory hooks, and curiosity gaps—to help educators, marketers, and leaders craft messages that truly resonate.

David Airey showcases elegant logos and practical advice on creating lasting brand identity systems in a clean, modern guide.

Get heard and not ignored by your costumers

"Atkin argues that people become addicted to "cult brands" for more or less the same reasons that people become committed to cults. In The Culting of Brands, he explains how companies have fueled such unshakable allegiance." "The Culting of Brands includes interviews with current and former cult members, and some of today's most creative marketers. The book makes the connection between religion and consumerism, beliefs and buying instincts."--BOOK JACKET.

231 p. : 26 cm

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--