Books like Marketing theory by Shelby D. Hunt


First publish date: 1976
Authors: Shelby D. Hunt
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Marketing theory by Shelby D. Hunt

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Books similar to Marketing theory (6 similar books)

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This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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πŸ“˜ Review of Marketing Research


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πŸ“˜ Basic marketing research


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Some Other Similar Books

Strategic Marketing by Walker, Boyd, and Mullins
Marketing: An Introduction by Gary Armstrong and Philip Kotler
Marketing Strategies: A Decision-Focused Approach by Orville C. Walker Jr., John W. Mullins
The Theory and Practice of Strategic Marketing by Martin Christopher
Marketing Analytics: A Practical Guide to Real Marketing Science by Mike Grigsby
Understanding Marketing Management by John A. Howard and Jagdish N. Sheth

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