Books like The hidden brain by Shankar Vedantam

Daniel Kahneman's "Thinking, Fast and Slow" explains how two distinct mental systems shape our judgments and decisions, offering insights into the biases that influence everyday choices.

The Power of Habit shows how tiny habits shape our lives and how they can be transformed to achieve personal and organizational success.

Explores how rapid judgments—‘the blink’—are shaped by experience and environmental cues, showing how we can sharpen intuition to improve decision‑making in work, relationships, and society.

Nudge offers a practical guide to libertarian paternalism, showing how subtle design changes can help people make wiser decisions without restricting freedom.

Behave examines the roots of human actions through a sweeping lens of neuroscience, genetics, environment, and culture, revealing how biology and society shape why we act as we do.

Rolf Dobelli presents 99 concise chapters that explain everyday cognitive biases, showing how awareness can sharpen decision‑making at work and in life.

Explore how hidden psychological forces shape our economic decisions, from personal finance to the 2008 crisis, with Dan Ariely’s behavioral economics insights.

A deep dive into how behavioral economics reshaped our understanding of decision making through pioneering Israeli psychological research and its impact on evidence‑based policy.

Punished by Rewards explores how rewards can undermine intrinsic motivation in children, employees, and other settings, drawing on behaviorist theory and practical examples.

Scarcity reveals how our limited resources shape individual choices, market dynamics, and cultural norms, offering insights into decision making and social behavior.

Brian Tracy’s proven system, built on twenty‑five years of research, offers step‑by‑step techniques to unlock personal potential, increase income, and elevate self‑esteem in every area of life.

The bestselling author of Tribes and The Dip returns with his most powerful book yet Who is Seth Godin?"It's easy to see why people pay to hear what he has to say. Godin is a marketer, but in the broadest sense of the word. He's interested in not simply how products are marketed, but also how people sell themselves and their ideas, and how new technology can be a game-changer." - Time.com"Thousands of authors write business books every year but only a handful reach star status and the A-list lecture circuit. Fewer still- one, to be exact-can boast his own action figure. . . . In the nearly ten years since his first bestseller, Godin has become a marketing phenom with a string of titles, including Purple Cow, Unleashing the Ideavirus, and his newest, Tribes. . . . Across [all] media, Godin delivers his combination of counterintuitive thinking and a great sense of fun." -BusinessWeek.com"The marketing expert is a demigod on the Web, a bestselling author, highly sought after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off." -Forbes.com

A heartfelt journey into the world of African American relationships, exploring the breakdown of communication and the challenges faced by women and men.

In addition to exercises and various reproducible log pages and worksheets, this book has eight sample reproducible questionnaires for evaluating the effectiveness of programs.

vi, 289 p. : 23 cm