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In "The Hacking of the American Mind," Robert H. Lustig shows how our cravings for sodas, phones, and social media are not natural impulses but carefully designed stimuli that exploit dopamine and serotonin pathways. He explains that excess dopamine drives addiction while low serotonin can cause depression, and that major industries—Wall Street, Madison Avenue, Silicon Valley, and Washington—use this science to blur pleasure and happiness, leading to societal harm. Drawing on his research into sugar’s toxic effects, Lustig argues that these engineered desires undermine health, relationships, and collective well-being. He then offers practical, neuroscience-based solutions to defend against corporate manipulation and to pursue genuine contentment and fulfillment.
First publish date: 2017
Genre: Psychology/General Psychology
Authors: Robert H. Lustig
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The hacking of the American mind by Robert H. Lustig

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