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Books like The history of marketing thought by Robert Bartels


First publish date: 1976
Authors: Robert Bartels
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The history of marketing thought by Robert Bartels

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Books similar to The history of marketing thought (6 similar books)

Principles of marketing by 6496546|Philip Kotler book cover

📘 Principles of marketing
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An essential guide to marketing theory and practice, emphasizing the art and science of choosing target markets, creating superior customer value, and growing relationships.

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Consumer behavior by 9739263|Leon G. Schiffman book cover

📘 Consumer behavior
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This textbook explains how studying and applying consumer behavior drives effective marketing strategies, with updated content that addresses modern technology, new media, and the specific dynamics of the Indian market.

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Marketing Strategy by 12277914|Robert Palmatier book cover

📘 Marketing Strategy
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Principles and Practice of Marketing by 10213150|David Jobber book cover

📘 Principles and Practice of Marketing
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New and improved by 8833058|Richard S. Tedlow book cover

📘 New and improved
 by Richard S. Tedlow

An account of American business, examining how America became a consumer society.

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Strategic marketing management by 7332528|Alexander Chernev book cover

📘 Strategic marketing management
 by Alexander Chernev

Offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.

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Marketing: An Introduction by Gary Armstrong and Philip Kotler
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