Books like Obey the giant by Rick Poynor

A comprehensive survey of roughly 6,000 modernist logos created between 1940 and 1980, illustrating the rise of corporate identity through clean, clear design across media, retail, airlines, and art institutions.

A comprehensive guide to graphic design and typography, offering practical advice and design techniques for students and designers alike.

Bruno Munari, celebrated Italian designer, shares his vision that design should be beautiful, functional and accessible, exploring its impact on everyday objects from lamps to road signs and typography.

Massimo Vignelli’s The Vignelli Canon distills his principles of good design through clear rules, criteria, and practical examples spanning product, signaletics, graphic, and corporate design.

The Elements of Graphic Design, Second Edition, presents a refreshed, color‑rich exploration of typography, layout and visual hierarchy, featuring over 750 images and new content on web design, modularity and motion.

A foundational manual for graphic designers, typographers, and exhibition designers, detailing how to use grids to create clear, organized, and visually appealing layouts.

"In a Dystopian future in which giant monsters rule the Earth's surface and humanity has been driven underground, two friends discover that ambition is the worst monster, and it will grow until it devours you"--

Showcasing Japan's astonishingly varied culture of cute, this volume takes the reader on a dazzling and adorable visual journey through all things kawaii. Although some trace the phenomenon of kawaii as far back as Japan's Taisho era, it emerged most visibly in the 1970s when schoolgirls began writing in big, bubbly letters complete with tiny hearts and stars. From cute handwriting came manga, Hello Kitty, and Harajuku, and the kawaii aesthetic now affects every aspect of Japanese life. As colorful as its subject matter, this book contains numerous interviews with illustrators, artists, fashion designers, and scholars. It traces the roots of the movement from sociological and anthropological perspectives and looks at kawaii's darker side as it morphs into gothic and gloomy iterations. Best of all, it includes hundreds of colorful photographs that capture kawaii's ubiquity: on the streets and inside homes, on lunchboxes and airplanes, in haute couture and street fashion, in café́s, museums, and hotels.

Three spirited girls invite a lonely giant into their world, discovering that friendship can bridge any divide.

"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--

For designers working in every medium, layout is arguably the most basic, and most important, element. Effective layout is essential to communication and enables the end user to not only be drawn in with an innovative design but to digest information easily. Making and Breaking the Grid is a comprehensive layout design workshop that assumes that in order to effectively break the rules of grid-based design, one must first understand those rules and see them applied to real-world projects. Basics include composing typographic space, format determination, and sequencing and systemization. Various types of grids a manuscript, column, modular, hierarchical a are also covered. Text reveals top designers' work in process and rationale. Projects with similar characteristics are linked through a simple notational system that encourages exploration and comparison of structure ideas. Each project is shown comprehensively so readers can see its structure revealed over several pages, at a size that allows for inspection of detail. Also included are historical overviews that summarize the development of layout concepts, both grid-based and non-grid based, in modern design practice.