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Books like Attitudes and persuasion--classic and contemporary approaches by Richard E. Petty


First publish date: 1981
Authors: Richard E. Petty
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Attitudes and persuasion--classic and contemporary approaches by Richard E. Petty

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Books similar to Attitudes and persuasion--classic and contemporary approaches (5 similar books)

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The dynamics of persuasion by 8261804|Richard M. Perloff book cover

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"This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy."--Jacket.

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Some Other Similar Books

Influence: The Psychology of Persuasion by Robert B. Cialdini
Persuasion: Theory and Practice by C.R. B. Scott
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