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Books like The Regis touch by Regis McKenna


First publish date: 1985
Authors: Regis McKenna
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The Regis touch by Regis McKenna

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Books similar to The Regis touch (8 similar books)

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Made to stick by 7103898|Chip Heath book cover

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Made to Stick reveals why some ideas thrive and others fade, offering six proven principles—such as the human scale, memory hooks, and curiosity gaps—to help educators, marketers, and leaders craft messages that truly resonate.

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Clayton Christensen explains why leading firms can fail when they follow the right strategy, and offers rules for exploiting disruptive innovation to avoid losing market leadership.

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📘 Crossing the Chasm
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Crossing the Chasm explains how technology products must transition from early adopter enthusiasm to mainstream adoption by meeting pragmatic buyers’ needs with a complete, well‑supported offering.

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The art of the start 2.0 by 6541287|Guy Kawasaki book cover

📘 The art of the start 2.0
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📘 Likeonomics
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