Books like Marketing Management,Fifteenth edition by Philip Kotler
How are these books recommended?
The books recommended for Marketing Management,Fifteenth edition by Philip Kotler are shaped by reader interaction. Votes on how closely books relate, user ratings, and community comments all help refine these recommendations and highlight books readers genuinely find similar in theme, ideas, and overall reading experience.
Have you read any of these books?
Your votes, ratings, and comments help improve recommendations and make it easier
for other readers to discover books they’ll enjoy.
Books similar to Marketing Management,Fifteenth edition (6 similar books)
Some Other Similar Books
Principles of Marketing by Philip Kotler & Gary ArmstrongStrategic Market Management by John A. Quelch & Katherine E. Jocz
Consumer Behavior by Leon G. Schiffman & Leslie Lazar Kanuk
Marketing Strategy: A Financial Perspective by Robert F. Lusch & Lawrence G. Peter
Marketing Management: The Digital Age by Kotler, Keller & Chernev
Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by L. Monica R. & Alan F. Wertheimer
Customer Relationship Management: Concepts and Technologies by Francisco J. Martínez-López & Michael J. Palazón-Bascuñán
Integrated Advertising, Promotion, and Marketing Communications by Kenneth E. Clow & Donald Baack
Services Marketing: People, Technology, Strategy by Valarie A. Zeithaml, Mary Jo Bitner & D. Buckley
Marketing Research by Naresh K. Malhotra & David F. Birks
Marketing: An Introduction by Gary Armstrong and Philip Kotler
Marketing Management: Analysis, Planning, Implementation, and Control by Philip Kotler and Kevin Lane Keller
Marketing Strategy: A Decision-Focused Approach by Orville C. Walker and John W. Mullins