Books like Social Marketing by Nancy R. Lee


First publish date: 2020
Authors: Nancy R. Lee
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Social Marketing by Nancy R. Lee

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Books similar to Social Marketing (8 similar books)

The Age of Surveillance Capitalism by 857852|Shoshana Zuboff book cover

πŸ“˜ The Age of Surveillance Capitalism

Shoshana Zuboff explains how digital data is turned into a new market formβ€”surveillance capitalismβ€”where corporations predict and shape behavior for profit, reshaping power, privacy, and democracy in the digital age.

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Social marketing by 6496546|Philip Kotler book cover

πŸ“˜ Social marketing

Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.

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Social marketing by 6172228|Nancy Lee book cover

πŸ“˜ Social marketing
 by Nancy Lee


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Marketing social change by 8762335|Alan R. Andreasen book cover

πŸ“˜ Marketing social change

Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behavior. Using illustrative examples of innovative marketing programs, the author describes the process of developing and implementing an effective social marketing strategy. This successful approach is based on Alan R. Andreasen's more than twenty years' experience consulting, teaching, and researching for social marketing programs around the world. This valuable resource offers public health officials, social service agencies, educators, and health care and nonprofit professionals a state-of-the-art approach to marketing social solutions and behavioral change.

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Social Marketing by 7596440|Michael T. Ewing book cover

πŸ“˜ Social Marketing


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Social Marketing by 7823932|Gerard Hastings book cover

πŸ“˜ Social Marketing


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Social marketing in the 21st century by 8762335|Alan R. Andreasen book cover

πŸ“˜ Social marketing in the 21st century


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Social marketing by 7623577|Marvin E. Goldberg book cover

πŸ“˜ Social marketing


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Influence: The Psychology of Persuasion by Robert B. Cialdini
Public Relations: Strategies and Tactics by Dennis L. Wilcox and Glen T. Cameron

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