Books like Winning through innovation by Michael Tushman

Winning through Innovation explains why quick gains often pave the way for future failure, a phenomenon dubbed the "success syndrome." Drawing on research and consulting work with companies such as Hewlett‑Packard, Ericsson, Southwest Airlines, Ciba‑Geigy (now Novartis), Xerox, and ABB, the authors provide a comprehensive toolkit for diagnosing performance gaps and implementing strategies that keep an organization at the forefront of its industry. The book uniquely blends theoretical insights with actionable steps, offering systematic, integrated tools that managers can use immediately to lead both evolutionary and revolutionary innovation streams. By combining case studies, diagnostic frameworks, and step‑by‑step action plans, Winning through Innovation equips leaders with the knowledge to maintain competitive advantage over the long haul.

First publish date: 1997