Books like The mind of the market by Michael Shermer


In *The Mind of the Market*, psychologist Michael Shermer examines the evolutionary roots of economic behavior through the lens of neuroeconomics. By analyzing brain scans, behavioral experiments, and biological research, he explains why people cling to losing stocks, engage in tit‑for‑tat negotiations, and find that money often fails to bring lasting happiness. Shermer shows how our tribal ancestry shapes brand loyalty, how cooperation releases pleasure‑inducing biochemicals, and how concepts like free trade can foster global alliances. His interdisciplinary approach links psychology, biology, and economics to reveal the deep-seated forces driving market dynamics.
First publish date: 2007
Genre: Psychology/Social Psychology
Authors: Michael Shermer
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The mind of the market by Michael Shermer

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