Books like The Michael Porter Trilogy by Michael Porter


"Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Porter introduces his three generic strategies - lowest cost, differentiation, and focuswhich bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided." "The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing."--Jacket.
First publish date: 1998
Authors: Michael Porter
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The Michael Porter Trilogy by Michael Porter

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Books similar to The Michael Porter Trilogy (13 similar books)

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Some Other Similar Books

The Five Competitive Forces That Shape Strategy by Michael E. Porter
Harvard Business Review on Strategy by Harvard Business Review
Playing to Win: How Strategy Really Works by A.G. Lafley and Roger L. Martin

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