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Books like Nation branding by Keith Dinnie

Name: Nation branding
Author: Keith Dinnie

📘 Nation branding by Keith Dinnie

First publish date: 2007

Authors: Keith Dinnie

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Books similar to Nation branding (4 similar books)

📘 The Brandmindset

by Duane E. Knapp

"Through in-depth analyses of Genuine Brands - Hallmark Cards, Hampton Inn, Lexus, Whirlpool, Starbucks, Citibank, and Charter Club - Duane Knapp presents his unique five-step plan that any organization can follow to become a Genuine Brand in the minds of the customers. First, there is the Brand Assessment: how do your stake-holders - customers, suppliers, employees, etc. - perceive the brand? Second, BrandPromise: what should the brand uniquely promise? Third is Brand Blueprint: how will you communicate the brand? The fourth step is Brand Culturalization: how each and every employee must understand and adopt the BrandPromise. The first four steps all lead to the final step, Brand Advantage: how should the organization nurture, enhance, and innovate the brand? In addition to the case studies that demonstrate the application of each step, Knapp provides detailed process guides to simplify the process of becoming a Genuine Brand."--BOOK JACKET.

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📘 Brand new justice

by Simon Anholt

Explore how nation branding and international brand strategy can accelerate economic growth in emerging markets, with real‑world case studies and guidance for businesses and governments.

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📘 Global Marketing and Advertising

by Marieke K. de Mooij

Global Marketing and Advertising describes the characteristics of a global brand, how advertising adds value to brands, the concept of culture and culture's consequences for values and motivation in advertising, and how culture influences perception of advertising. Marieke de Mooij's application of Geert Hofstede's 5-D model to marketing and advertising is an essential theme of this book.

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📘 Positioning the brand

by H. J. Riezebos

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Some Other Similar Books

Branding the Nation: The Global Business of National Identity by Melissa Aronczyk
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
Kellogg on Branding: The Marketing Faculty of Northwestern University by Dayan, David; Sinha, Richa
Branding: In Five and a Half Steps by Michael Johnson
Country Branding: The Role of Tourism and Cultural Diplomacy by Mario Minichiello
National Brand Strategies: Creating and Managing the Brand of a Country by Kevin T. McDonald
Place Branding: Glocal, Digital and Global Perspectives by Ralf M. Wüstenhagen
Reputation Management: The Key to Successful Public Relations and Corporate Communication by Arthur W. Page Society
Place Branding: State of the Art and Future Perspectives by Sharon E. B. and Simon Anholt
Destination Branding for Cultural Festivals and Events: Managing Stakeholder Expectations by Richard Butler

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