Books like Inspired by Marty Cagan

In "Inspired," product management expert Marty Cagan outlines the principles for turning ideas into great products. The book begins with the core idea that a product must be valuable, usable, and feasible before any effort is invested. Cagan then tackles key questions that product teams face: how to choose which opportunities to pursue, how to gather evidence that a product will succeed, how to identify the minimal product that can prove its concept, and how to manage competing demands from executives, customers, sales, marketing, engineering, and design. The guidance includes adapting Agile methods for commercial product development and draws on lessons learned from working with top high‑technology companies. Readers gain practical techniques and best practices that illustrate the stark difference between how the most successful companies create products and the rest.

First publish date: 2008