Books like Why people buy by Louis Cheskin
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Books similar to Why people buy (3 similar books)
Some Other Similar Books
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Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger
Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler & Cass R. Sunstein
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
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Invisible Influence: The Hidden Forces That Shape Behavior by Jonah Berger