Books like Principles of Integrated Marketing Communications by Lawrence Ang


First publish date: 2014
Authors: Lawrence Ang
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Principles of Integrated Marketing Communications by Lawrence Ang

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Books similar to Principles of Integrated Marketing Communications (6 similar books)

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πŸ“˜ The new rules of marketing and PR

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

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Some Other Similar Books

Integrated Marketing Communications: A Primer by Barry D. Van Pelt
Marketing Communications: Integrating Offline and Online in Campaigns by Paul C. Smith
Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Robyn Blakeman
Brand Communication: A Strategic Approach by David A. Aaker
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Integrated Marketing Communications: A Modern Approach by K. Arunachalam
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