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Books like Marketing information systems by Kimball P. Marshall


First publish date: 1996
Authors: Kimball P. Marshall
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Marketing information systems by Kimball P. Marshall

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Books similar to Marketing information systems (4 similar books)

Management information systems by 7791907|Kenneth C. Laudon book cover

📘 Management information systems
 by Kenneth C. Laudon

Management Information Systems: Managing the Digital Firm offers a comprehensive, case-based exploration of how businesses leverage information technology for performance and strategic advantage.

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Business information systems by 11834067|Paul Bocij book cover

📘 Business information systems
 by Paul Bocij

An introductory guide to business information systems, covering key concepts, electronic commerce, and the role of data in shaping business strategy and decision making.

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Essentials of management information systems by 7791907|Kenneth C. Laudon book cover

📘 Essentials of management information systems
 by Kenneth C. Laudon

xxvi, 494 pages : 28 cm

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Digital Business and E-Commerce Management by 11851486|Dave Chaffey book cover

📘 Digital Business and E-Commerce Management
 by Dave Chaffey


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