Books like Creative Personal Branding by Jürgen Salenbacher
First publish date: 2010
Genre: Business & Economics/Marketing
Authors: Jürgen Salenbacher
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Books similar to Creative Personal Branding (11 similar books)
A groundbreaking guide to embracing vulnerability and courage.
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Gary Vaynerchuk explains why a strong personal brand and mastery of social media are essential for entrepreneurial success, offering updated principles, platform‑specific tactics, and inspirational stories from diverse entrepreneurs.
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"Whether you are still building your career or are on the road to reinvention, your personal brand is the ticket that will get you there. Consider this book your bus fare. In Reinventing You, strategy and communication consultant Dorie Clark provides a step-by-step guide to help you assess, build, and reinvent your personal brand. You may be taking on a new challenge or a career change, shifting into more meaningful work, or simply need to build your own narrative. No matter the reason, taking control of your brand will mean the difference between success and failure. Mixing personal stories with interviews and examples from well-known personalities, Clark walks you through the process of identifying, developing, and then launching your new brand. Reinventing You is a critical step on your road to success"--
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"Through in-depth analyses of Genuine Brands - Hallmark Cards, Hampton Inn, Lexus, Whirlpool, Starbucks, Citibank, and Charter Club - Duane Knapp presents his unique five-step plan that any organization can follow to become a Genuine Brand in the minds of the customers. First, there is the Brand Assessment: how do your stake-holders - customers, suppliers, employees, etc. - perceive the brand? Second, BrandPromise: what should the brand uniquely promise?
Third is Brand Blueprint: how will you communicate the brand? The fourth step is Brand Culturalization: how each and every employee must understand and adopt the BrandPromise. The first four steps all lead to the final step, Brand Advantage: how should the organization nurture, enhance, and innovate the brand? In addition to the case studies that demonstrate the application of each step, Knapp provides detailed process guides to simplify the process of becoming a Genuine Brand."--BOOK JACKET.
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This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.
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Learn how to become a recognized expert and thought leader in your industry by capitalizing on your unique perspective, cultivating expertise, and building a community of followers.
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Systematic Inventive Thinking (SIT) shows how companies can build a culture of creativity by working within their existing framework rather than seeking breakthrough ideas outside the box.
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Some Other Similar Books
Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty NeumeierBuild Your Personal Brand and Rake in Cash by Tony Rubleski
Crush Your Career: How to Create a Personal Brand and Make Your Dreams a Reality by Mandy Harvey
The Art of Personal Branding by Bernadette Jiwa
Ditch. Dare. Do.: 3D Personal Branding for Executives by William Arruda
Me 2.0: 4 Steps to Building Your Future by Dan Schawbel
Reputation: What Every Leader Needs to Know by Andrew Griffin
The Brand Called You: Create a Personal Brand That Wins by Peter Montoya
Authentic Personal Branding: A New Roadmap to Identity, Visibility, and Success by Bernadette Jiwa
Known by Mark Schaefer
The Brand Gap by Decide on Your Brand
Your Personal Brand by Karen Kang
The Art of Personal Branding by Sally Hogshead
Create the Highest, Grandest Vision Possible for Your Life and Watch It Come True by Joseph Campbell
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