Books like From Gutenberg to Zuckerberg by John Naughton

Shoshana Zuboff explains how digital data is turned into a new market form—surveillance capitalism—where corporations predict and shape behavior for profit, reshaping power, privacy, and democracy in the digital age.

Big Data: A Revolution That Will Transform How We Live, Work, and Think explains how the ability to collect, store, and analyze large volumes of information is reshaping society, technology, and decision‑making.

A practical handbook for today’s information‑churned consumers, teaching how to manage, filter, and effectively use digital data in the age of the internet and the information superhighway.

Evgeny Morozov explores how digital technology reshapes society, questioning the delegation of political, cultural, and moral responsibilities to algorithms and the Internet.

Howard Rheingold explores how the Internet creates real social communities where users talk, argue, share knowledge, organize politically, form relationships, and even experience online emotional support, while also noting its darker side.

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous. This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture. A must-read for those who inhabit today’s global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.

In *Rewire*, Ethan Zuckerman examines how the Internet’s connectivity promises can fall short, analyzing why digital reach often fails to foster true global understanding and outlining innovations that can bridge cultural gaps.

Entrepreneur Andrew Keen warns of what he sees as a narcissistic and cancerous culture developing with the invent of Web 2.0, whereby professionals are put out of business and the value of the media that we consume drops immensely.