Find Similar Books | Similar Books Like Find Similar Books

Books like Marketing Communications by John Egan


First publish date: 2014
Authors: John Egan
★ ★ ★ ★ ★ 0.0 (0 community ratings)

All books by John Egan
Marketing Communications by John Egan

How are these books recommended?

The books recommended for Marketing Communications by John Egan are shaped by reader interaction. Votes on how closely books relate, user ratings, and community comments all help refine these recommendations and highlight books readers genuinely find similar in theme, ideas, and overall reading experience.

Have you read any of these books?
Your votes, ratings, and comments help improve recommendations and make it easier for other readers to discover books they’ll enjoy.

Books similar to Marketing Communications (6 similar books)

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications by 8151267|Terence A. Shimp book cover

📘 Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
 by Terence A. Shimp


★★★★★★★★★★ 5.0 (2 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Building Strong Brands by 6532473|David A. Aaker book cover

📘 Building Strong Brands
 by David A. Aaker

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

★★★★★★★★★★ 3.0 (1 rating)
Similar? ✓ Yes 0 ✗ No 0
Books like Building Strong Brands
Strategic Integrated Marketing Communications by 9678947|Larry Percy book cover

📘 Strategic Integrated Marketing Communications
 by Larry Percy


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Strategic Integrated Marketing Communications
Promotion management and marketing communications by 8151267|Terence A. Shimp book cover

📘 Promotion management and marketing communications
 by Terence A. Shimp


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Promotion management and marketing communications
Marketing Communications by 12399165|Lynne Eagle book cover

📘 Marketing Communications
 by Lynne Eagle


★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like Marketing Communications
The new rules of marketing and PR by 4625352|David Meerman Scott book cover

📘 The new rules of marketing and PR
 by David Meerman Scott

This guide shows marketers how to use Web‑based communication to speak directly to customers, build personal connections, and guide them through the buying process with a clear action plan.

★★★★★★★★★★ 0.0 (0 ratings)
Similar? ✓ Yes 0 ✗ No 0
Books like The new rules of marketing and PR

Some Other Similar Books

Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch & Belch
Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Roberts, Michael
Strategic Brand Communication Campaigns: A Case Study Approach by Keller, Kevin Lane
Public Relations and Advertising by Sharon E. Shepherd
Advertising & Promotion: An Integrated Marketing Communications Perspective by Belch & Belch
Marketing Communications: Principles and Practice by Patrick de Pelsmacker, Maggie Geuens, and Joeri Van den Bergh
Creative Strategy in Advertising by Merritt R. Maloney
The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer

Have a similar book in mind? Let others know!

Please login to submit books!